We were founded with the intention of making a positive contribution to our planet by reducing the environmental impact of consumption as much as possible. We would like to give you more insights here – and introduce you to the various pillars of sustainability on which we build.
Our Vision (= why we exist): We want to make consumption sustainable.
Today's linear consumption patterns fall short of that goal, which is why we're working towards a future where refurbished products are widely available, fairly priced, and easy to access — and where they become the new normal.
Our Mission (= how we achieve our vision): To build the leading platform for sustainable products and services.
We work hard every day to make refurbed the central marketplace for sustainable products and services where customers can find a variety of offers for their individual needs. This way, shopping for sustainable products and services becomes easy and worry-free.
Click through selected topics of our sustainability page and learn how we plan to complete our mission. For more details, download the Sustainability Report 2024 and our previous reports (Sustainability Report 2023), or find the product footprints (CO₂ emissions, electronic waste, virtual water consumption) of thousands of products in our Excel sheet.
Our journey began in 2017 with our vision of making consumption sustainable. By extending the lifespan of laptops, smartphones, tablets and products beyond, we avoid the unnecessary need for new products, which have a detrimental impact on the environment. Through offering a platform with more sustainable alternatives, we offer a solution for circular economy that reduces the negative impact we have as a society on our planet.
It is important for us to make our environmental impact measurable and transparent to you. This is why we have analysed our impact and can proudly say that refurbished products have an incredible savings potential compared to new products. In fact, on average, refurbed smartphones, tablets and laptops avoid 83% of CO₂ emissions, 87-92% of virtual water consumption and 76-96% of e-waste (detailed information on our ISO 14040/44-verified calculation model can be found below).
But our commitment to positive change extends beyond our core business. Measuring our impact is only the first step – driving real action is what matters. That's why we commit to reducing our own environmental footprint, supporting high-impact environmental projects and advocating for more sustainable policies through our political engagement.
We believe that together, we can create a transformative movement – one which would not be possible without you: our customers, friends, sellers, partners and community.
The traditional linear economy follows a wasteful "take, make, dispose" model, where valuable materials are discarded after short product lifecycles. This approach leads to significant waste of valuable, limited resources and poses a serious burden on our environment. The circular economy offers an alternative approach where fewer resources are extracted, products are used for longer periods, and materials are brought back into the cycle; for example, through refurbishing, reuse or recycle. refurbed offers a platform for circular economy where you can trade-in old devices and purchased refurbished products.
Before being sold on refurbed's marketplace, each device undergoes a thorough refurbishment process. This process is performed by experienced refurbishers and continuously monitored by refurbed's seller performance and product quality teams.
Over 95% of our product portfolio consists of traditionally refurbished products, with the remaining 3-5% being products that were previously in circulation as demo units, returns, or overstock that cannot be sold as new anymore.
Our political engagement is based on three pillars: Firstly, on our public affairs efforts, through which we fight for our positions on the circular economy and refurbishment in legislative processes at local and EU level. We do this by commenting on the review processes of new laws, through our involvement in working groups such as the Circular Economy Task Force, or through personal dialogue with decision-makers, such as during the visit of Austria's Ex-Environment Minister (2020-2025) Leonore Gewessler to our office.
The second pillar is cooperation with like-minded people. We are a member of several associations in Austria, Germany, Ireland, Sweden and Belgium, which represent the interests of the circular economy. Examples include the European Refurbishment Association EUREFAS, the Right to Repair Campaign, the Circular Economy Forum Austria and the Federal Association for a Sustainable Economy in Germany. We contribute with our expertise and our position whilst benefitting from the greater political weight of the associations.
Sustainability is just as important to many of our customers as it is to us. This is why our third pillar focusses on engaging in political discussions via our social media channels, our blog and our Sustainability Report. We want to create change together and invite you to join the movement!
The quality of our products is our top priority. To minimise the risk for our customers, each product comes with a free 30-day trial and a 12-month warranty.
We pursue a multi-stage quality management approach. Quality assurance and control mechanisms ensure that only sellers with the best quality products sell on our platform. All refurbed products must pass state-of-the-art software testing, and a refurbishment report records the process and exact condition of each product. Based on ad hoc quality checks and automated alert systems, as well as a detailed assessment of seller performance, we ensure that product quality meets refurbed standards. Finally, we carry out random quality checks on our sellers using mystery shopping to uncover potential blind spots.
With this comprehensive quality management system, we ensure that only the best sellers can offer their products on our platform.
While we strive to provide our customers with sustainable and affordable products, we commit to providing those at no expense of ecological and social standards. We ensure this with clear guidelines for our partners with regards to the protection and preservation of the environment, minimising the negative impacts on the environment and standards on labour and human rights.
As a platform for refurbished products and services, our business model is centred on sustainability. But our efforts do not end here. For this reason, we introduced our first environmental strategy in 2023 with the goal of increasing our positive and minimising our negative impact on the environment.
The foundation of our environmental strategy is based on three core principles, briefly summarised below; more detailed information can be found in our Sustainability report 2023 and our Sustainability report 2024.
Pillar 1: Measuring our environmental impact
Measuring our environmental impact, especially our corporate carbon footprint, along our entire value chain forms the foundation of our environmental strategy. While as a marketplace we are not obliged to include the products we sell in our carbon footprint (according to the Greenhouse Gas Protocol), we have decided to do so anyway to gain a better understanding of the impact of our entire value chain.
We also want to measure our positive impact through offering refurbished products on our marketplace. Details on our savings calculations through our ISO 14040/44-verified calculation model can be found in the next section.
Pillar 2: Reducing negative environmental impacts
Once we have quantified our emissions and received insights from our sellers, reducing emissions becomes critical. We aim to do this through the reduction of product emissions through collaboration with sellers and reduction of refurbed's operational emissions (e.g. from purchased energy, goods and services, business travel, etc.)
Pillar 3: Financing environmental protection projects
In addition to measuring our environmental impacts and defining reduction strategies, financing environmental protection projects is the third pillar of our environmental strategy. The exact environmental protection projects are presented below.
In our quest for innovation, we have partnered with Fraunhofer Austria for several years to create something revolutionary. Our goal was to develop a verified computational model that allows us to measure the environmental impact of thousands of smartphones, tablets and laptops.
And this is how it works: We feed the model with technical data, for example with that of an iPhone 12: information on storage space, battery capacity, year of production and screen size, etc. The calculation model is based on the partial life-cycle analysis of five of our best-sellers and extended by a wealth of knowledge and data. Our computational model covers +12,000 products on our marketplace and is verified by an independent third party, GutCert, in accordance with ISO 14040/44. As a result, the model presents us with:
• savings in CO₂, electrical waste and virtual water consumption[1] of a refurbished product compared to a new device [2],
• savings in material resources, critical raw materials and conflict materials [3] of a refurbished smartphone compared to a new device [2],
• CO₂ emissions, electronic waste and virtual water consumption [1] generated in the 2nd life cycle of a product [2],
• a detailed breakdown of CO₂ emissions along the 2nd life cycle for transport in purchasing, refurbishment, marketplace, distribution by refurbed and use phase [2].
Curious what savings potential your device holds? Download our Excel sheet and discover the product footprint of your smartphone, tablet or laptop. In addition, our GutCert verification documents the correctness of our calculation model and accordance with ISO 14040/44.
You can find a summary on the development of the calculation model in our Sustainability report 2023 and 2024. If you would like to delve deeper into the technical aspects of the partial life cycle analyses, the model and our research on unused smartphones, you can download three reports published in collaboration with Fraunhofer Austria (German only):
• Development of the methodology for ecological KPIs of refurbished devices
• Life cycle assessment of refurbished devices in accordance with ISO 14040/44
• Whitepaper on the potential of unused smartphones in European households
Below you can find the average savings for smartphones, tablets and laptops (all without new battery)[4].
Since February 2024 we have been investing in a portfolio of high-impact environmental projects that will have a long-term impact:
• Landscape restoration: With our partner myclimate, we are restoring ecosystems in Ethiopia, including the planting of trees. The sustainable involvement of local communities plays an important role in this. • Innovative CO₂ removal: We support innovative projects that are crucial but often underfunded. With Patch and Carbony, we support(ed) European initiatives to remove CO₂ from the atmosphere. • E-waste recycling: Only 23% of electronic waste is properly recycled worldwide. Together with Minimise, we are bringing e-waste dumped in the global south back into the cycle through local partners and professional recycling. • Native Irish tree planting: With our partner Reforest Nation, we offered our customers the option to plant a native Irish tree for free with their purchase.
refurbed was founded to make a positive contribution to the world, reducing the environmental impact of consumption as much as possible. In 2024 we have achieved a milestone on our path towards our vision by gaining the B Corp Certification, a testament for our committed to high standards of social and environmental performance, accountability, and transparency. B Corp certification is awarded by B Lab™, a nonprofit organisation that certifies companies based on their social and environmental performance, accountability, and transparency. Certified B Corporations™ are leaders in the global movement for an inclusive, equitable, and regenerative economy. The "B" stands for Benefit for all, signifying a commitment to positively impact workers, communities, customers, and the planet.
If you have any questions or suggestions around environmental protection or refurbed's Sustainability agenda, please write to us at: sustainability@refurbed.com
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